Animated video for the Red Cross

Challenge: The Red Cross required an engaging and informative video for their e-learning course on COVID-19. The video needed to explain the virus, common symptoms, and safety recommendations clearly and concisely.

Goal: To design and animate a 3.5-minute video that educates and entertains learners while effectively conveying crucial information about COVID-19.

Methodology:

• Animation Style: We chose eye-catching 2D animation and illustrations to deliver the message in a visually appealing way.
• Characters and Illustrations: Two main characters visualize the impact of the virus, the location of the initial outbreak, primary and secondary symptoms, and essential #quedateencasa recommendations.
• Storyboard Planning: A meticulous storyboard ensured a clear narrative flow, allowing us to refine the story for maximum impact on the target audience.
• Scene Design: Graphic elements such as the initial outbreak location, a marketplace scene, symptom representations, and medical attention imagery were designed to highlight key points.

Result: The final video effectively educated learners about COVID-19 captivatingly, promoting understanding and safety awareness.
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Project made as co-founder of ÁRBOL Creative Studio