B2B
Lifestyle
Branding
Illustration
Packaging
Branding collaterals
Spain
Photography by Cassandra Stuyt
Project made as co-founder at ÁRBOL Creative Studio. Barcelona, Spain. 2019-2020
Bonucci is an ice-cream brand, based in Barcelona, Spain. Its personality is built on the ideas of sharing a fun, dynamic, playful experience to every consumer.
Bonucci needed their new visual identity that represented their experience.
Taking the square as a base module, we illustrated a set of 54 clean, simple, and line drawn illustrations. Classified into 5 main pillars: Happy characters, Ice-cream forms, summer landscapes, typographic expressions, and geometric connecting shapes.
Taking the square as a base module, we illustrated a set of 54 clean, simple, and line drawn illustrations. Classified into 5 main pillars: Happy characters, Ice-cream forms, summer landscapes, typographic expressions, and geometric connecting shapes.
When these illustrations where put together over a baseline square grid, the design came to life. A number of possibilities and different combinations became available to be used in every single application, thus giving the brand a versatile look and feel that represented their unique and fun personality.
Bonucci
Fun, playful, and buono!
Escríbeme a info@ninaposadas.com
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