human Resources
B2B
Character Design
Illustration
Whatsapp Stickers
Spain
As human beings, we have a constant impulse to seek knowledge and move towards the future. That innate curiosity that distinguishes us from others leads us to discover, learn, improve and grow as human beings.
The new identity proposal represents an evolution for the company, and part of this evolution had to be their brand character. This new character will help Criteria connect with its target audience and maintain that human and closeness value that characterizes them.
I created the new brand’s character: Sofia.
As human beings, we have a constant impulse to seek knowledge and move towards the future. That innate curiosity that distinguishes us from others leads us to discover, learn, improve and grow as human beings.
Criteria’s primary mission and commitment are to help their clients reach their full potential, hence becoming healthier, more ethical companies with the best talent on their team. Thanks to their consulting services, training programs, and corporate wellbeing projects, Criteria is helping organizations and companies grow stronger and consciously.
This impulse and curiosity was the fundamental basis for creating the new identity proposal for Criteria, designed by Rodrigo Heredia.
The first step in creating a brand character is to define its personality, ambitions, and characteristics.
To describe Sofía, we answered the following questions:
By describing Sofia, we describe Criteria. Which will allow us to create a brand character that establishes closer and human connections with their users and represents the company’s values.
Four different illustrations of the character. The idea was to draw situations and activities that were versatile enough to be used on different applications.
Stickers are communication tools that help us express our emotions in conversations where we cannot observe body language. These emoticons are designed for those virtual conversations to become a little more human, and that is why they visually represent situations, expressions, and attitudes that we all do.
With Criteria, we have gone a step further, designing a set of personalized stickers with Sofia, the brand’s character to be used on a communication platforms such as WhatsApp.
Ten expressions of Sofia with which we can all identify.
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Technology
Ergonomics
Character Design
Illustration
Editorial Design
2d Animation
Spain
A high workload is a risk factor for muscle discomfort, as is physical inactivity.
40% of employees who work at the computer have low back pain.
This is why It is highly recommended to get up every hour and stretch inside the work area.
Gesab, a Barcelona based company, commissioned me to illustrate 8 characters aged between 20 and 55 years old.
Each of these characters performs a series of stretching exercises in the work area and will be used to remind the user to get up and perform the exercises suggested by the company, to avoid muscle injuries.
The designs use a reduced palette of three main colors, making the characters simple, relatable, and recognizable.
27 characters from different backgrounds and ethnicities were created, performing many of the activities this city has to offer.
The color palette comes from the same European Union Flag.
Since I had to answer with an image, what was the European identity to me?
I decided to use only blue and yellow, so I could unite all characters under one flag.
If you like to see some pictures of the expo and the work of the other artists.
Visit Urbana Project
Write me at info@ninaposadas.com or fill out the contact form.
