Technology
Ergonomics
Character Design
Illustration
Editorial Design
2d Animation
Spain
A high workload is a risk factor for muscle discomfort, as is physical inactivity.
40% of employees who work at the computer have low back pain.
This is why It is highly recommended to get up every hour and stretch inside the work area.
Gesab, a Barcelona based company, commissioned me to illustrate 8 characters aged between 20 and 55 years old.
Each of these characters performs a series of stretching exercises in the work area and will be used to remind the user to get up and perform the exercises suggested by the company, to avoid muscle injuries.
The designs use a reduced palette of three main colors, making the characters simple, relatable, and recognizable.
27 characters from different backgrounds and ethnicities were created, performing many of the activities this city has to offer.
The color palette comes from the same European Union Flag.
Since I had to answer with an image, what was the European identity to me?
I decided to use only blue and yellow, so I could unite all characters under one flag.
If you like to see some pictures of the expo and the work of the other artists.
Visit Urbana Project
Write me at info@ninaposadas.com or fill out the contact form.
Geometric Quarantine
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