As a multidisciplinary graphic designer and co-founder of ÁRBOL Creative Studio. I like to take an active role on every project we have in our hands. Understanding our clients needs and helping them achieve their brand communication goals.
At ÁRBOL, we had the opportunity to work on a e-learning course for the Red Cross.
We used Illustration and 2d animation as our communication tool of choice. Focusing on designing an attractive piece that educates and entertains users, while keeping their attention on the information that is imparted to them.
A set of characters, scenes and illustrated actions were created in order to help our client communicate to their users in and easy and understandable way, what is COVID19 and which are the symptoms and health recommendations.
Take a look at the process and final 3:30 min video for the Red Cross e-learning course.
Two main characters will demonstrate the impact the virus can have on our bodies. Where it started, which are the main and secondary and the health recommendations to #staysafe.
The use of a storyboard is key when working on a video, film or animated piece.
It’s an important part of the pre-production process and an effective way to visualize the sequence of the scenes in order to understand the flow and dynamic of the storytelling.
It is a tool that allows you to see if the desired message is getting through to your target audience. Otherwise, it lets you choose which parts of the narrative should be highlighted or trimmed to produce a dynamic, entertaining, and easy-to-follow story.
Graphic scenes were designed to represent visual key moments in the story. For example: The location, the marketplace, the symptoms such as lack of air, medical attention and the #StayatHome recommendation.