Pelai Virtual Gallery is the first open-air digital art gallery in the city of Barcelona. A technological project created by eXplorins App.
Born to promote art and culture. The gallery offers the possibility of participating and interacting between two planes, two experiences, two worlds. The offline and the online.
The physical experience of walking down one of the main streets of Barcelona and the digital experience where the application becomes the window to enjoy art, knowing, playing and interacting with augmented reality works by 15 local artists.
This intersection of digital and physical planes was the conceptual basis for the design of the look & feel of the universe, its graphic elements, its backgrounds and its iconography.