Brand
When you step into parenthood, you’ll be able to perceive the development of your child as they grow up. Some of them may be jovial and playful while others may be characterized as reserved, restless, introverted, sensitive, and so on. Each child will develop a special combination of traits that will define their individual and unique personality.
Kuinkol is a brand, that takes this uniqueness as their main value, and offers the parents a possibility to show it to the world.
But, What is Kuinkol?
Kuinkol takes the principle of the emoji. A resource we find and have used in many games and apps, but this brand gives this avatar creation a special twist. You won’t be creating just a graphic representation of a generic facial expression (An emoji), but instead, you will be creating a graphic representation of your kid unique traits and personality (His Kuinkol). And apply them in the form of stickers to their belongings or print them on wall decor for their bedroom.
Kuinkol is as unique as your kid!
Challenge
The brand came to us with at ÁRBOL with a great product in mind. The wheels were already turning, the illustrations were almost ready, but they still needed their visual identity.
They were looking for something fresh, colorful, and relatable to both children and parents.
Solution
We designed a Bespoke handwritten font, that brought a fresh, organic, and playful feel to the brand.
The “K” & Star came together to become the iconic symbol of the brand.
A vibrant and versatile color palette and a set of graphic elements were part of the visual system to be used in their communications, print and digital, in order to create a visual coherence.
Kuinkol takes the principle of the emoji. A resource we find and have used in many games and apps, but this brand gives this avatar creation a special twist. You won’t be creating just a graphic representation of a generic facial expression (An emoji), but instead, you will be creating a graphic representation of your kid unique traits and personality (His Kuinkol).
Toddler
Big Kid
Social Media Content
Social Media post templates and short videos were created to help the brand present their products and engage with their audience.
Products
Once you have created your kids Kuinkol.
You may choose between shoe labels, sticky labels, iron-on labels, waterproof and dishwasher safe labels.
They even have wall decor and products for their bedroom and beautiful mugs for your morning coffee.
Kuinkol is unique as your kid!
Applications
Project made as co-founder at ÁRBOL Creative Studio. Barcelona, Spain. 2019-2020
Client:
Service:
Visual Identity
Animated Gifs
Social Media Templates
Industry:
Children
School Supplies
Lifestyle
Studio:
ÁRBOL
Team:
Illustration by Mr Eco
Logo Animation by Carlos Arandia
Website Dev by Blackshark Solution
Location:
Miami, USA