About the Brand:
Bionary is a health app designed for the Biogena Brand. It helps users monitor their health and fitness progress. The app offers a range of features, including weekly fitness tracking, health stats data monitoring, and health reminders.
The challenge for this project was to design a modern, approachable, and trustworthy brand identity that aligns with the Biogena brand.
The typographic brandmark, formed by a ligature between the letters “B” and “N,” represents the app’s mission of helping users keep track of their health.
Bionary’s color palette is a composition of natural and warm tones associated with health and wellness. We used Biogena blue as the main color to maintain coherence with the mother brand and developed a series of gradient compositions for each section of the app.
The avatar feature gives the app a more human and personal approach. Three flat lines start moving when the app wants to inform the user of a new message or reminder.
By implementing a cohesive design strategy, Bionary’s brand identity has been successfully established as a trustworthy and approachable health app that users can rely on.