andINC.

Andrea Dopico Cafarelli renowned pastry chef, launched this year her new and innovative project andINC. With a star product known as “La Petite Sweet Box”. The first 100% online pastry box.

Her subscribers will receive monthly four products: cookies, dragées, marmalade, and financiers, made with top quality seasonal ingredients.

Challenge

Andrea came to us at ÁRBOL to design the identity and packaging for this new project, she had on her hands and heart..

This brand goes beyond a logotype; her ambition is to keep on moving and keep on growing. We needed to design a brand that could grow along with her.

andINC is a brand with core elements that, when put together, create a distinctive visual language that makes the brand instantly recognizable and sets it apart from the rest of the gastronomic and pastry industry products.

Solution

The logotype is build from a typographic pairing between the Galea and Bespoke typography, enhancing the feminine, natural, and elegant qualities that represent our client’s identity.

Slim lines, shapes, and organic movement refer to her pastries,  remaining close to her work experience and personality.

As a whole, the design has a new logo, a versatile grid, organic shapes, and a color palette system, which put together leads to a tasty 360º experience.

Social Media Content

Templates and fun gifs were designed for her communications on social media platforms.

Project made as co-founder at ÁRBOL Creative Studio. Barcelona, Spain. 2019-2020

Client:

Service:

Branding
Creative Direction
Packaging
Gifs
Social Media Templates

Industry:

Pastry
Gastronomy
Lifestyle

Team:

Photography by Cassandra Stuyt

Agency:

ÁRBOL 

Location:

Barcelona, Spain

Year:

2020

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