Bonucci
Industry
Lifestyle
B2B
Services
Branding
Illustration
Packaging
Branding collaterals
Location
Spain
Team
Technology
Ergonomics
CHALLENGE
Bonucci needed their new visual identity that represented their experience.
SOLUTION
We approached this challenge by having fun with it. By choosing illustration as our communication tool of choice, we were able to create a fresh, playful, and versatile visual system that could expand and grow along with the brand.
RESULT
When these illustrations where put together over a baseline square grid, the design came to life. A number of possibilities and different combinations became available to be used in every single application, thus giving the brand a versatile look and feel that represented their unique and fun personality.
